Nudging for good, better, best!

by Maria Ferreira
Posted on September 13, 2018

The simple but powerful idea of nudging has revolutionised the way we make decisions every day. Since the publication of ‘Nudge: Improving decisions about health, wealth and happiness’ in 2008, the use of ‘choice architecture’ has become a very popular tool amongst organisations to help people make better choices.

However, nudging could also be used ‘for evil’ and steer people in a direction they may not be aware of. Are people being ‘sludged’ towards decisions that are not necessarily in their best interests? Are the choices we make ours alone? In our most recent blog, we reflect on the concept and practice of ‘nudging for goodand ‘sludging for bad’, from the perspective of both consumers and organisations.

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