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“People are creatures of habit”

Interview with behavioural expert Kirsten Rohde
Posted on October 04, 2015

The Think Forward Initiative is focused on how we make financial decisions. Kirsten Rohde is an expert in this field; she is a professor of Behavioural Economics at Erasmus University Rotterdam (The Netherlands). Rohde focuses on intertemporal choice, an area within behavioural economics which analyses the trade-offs people make between the present and the future. The online magazine ing.world interviewed her recently. In this article she discusses how we can benefit from more insight into people’s financial habits.

““Overloading an individual with information – even relevant information – doesn’t work””

Kirsten Rohde, professor of Behavioural Economics

Kirsten Rohde

Kirsten Rohde is professor of Behavioural Economics at Erasmus University Rotterdam. She mainly focuses on intertemporal choice, an area within behavioural economics which analyses the trade-offs people make between the present and the future. Her interest lies in developing ‘nudges’ to help people overcome this type of irrationalities. Rohde believes in nudging, an intervention based on scientific behavioural knowledge, where people are given a little nudge in a certain direction to help them overcome irrational behaviour, such as the gap between planning and doing.

Read the original interview on ing.world