research

Saver See, Saver Do

A TFI INNOVATION AND RESEARCH COLLABORATION
Posted on November 18, 2019

"Saver see, saver do" is the first TFI research x innovation collaboration between Perjan Duro (MoneyCoach) and Garrett Meccariello & Tobias Nasgarde (Prospectlabs), contributors to TFI's Accelerator Growth track 2018 and TFI Short-term Research Track respectively. Unique to this collaboration is the bridge between innovation and research. A field experiment among MoneyCoach users was conducted to test the effectiveness of different social norm nudges in activating users' set savings goals. The collaboration nicely adds to the growth of MoneyCoach and takes behavioural research insights into the real world.

Curious to read more about the collaboration and learning from the field experiment? Please find the report below!