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Kick-off Scaling Program 2021

At the beginning of April, the Think Forward Initiative kicks-off the ‘2021 Scaling Program’
Posted on March 26, 2021

At the beginning of April, the Think Forward Initiative kicks-off the ‘2021 Scaling Program’; a customized program for our financial health start-ups to help them increase their impact.

The scaling program of this year will focus on three elements: growth, nudging and technology.

  1. The growth part focuses on creating more impact by reaching more users.
  2. Next to growth, we specifically focus on promoting the right financial behavior by implementing nudges. A good example of such a nudge is implementing a button to propose to save money by ‘’automatically’’ getting a better deal via the Dutch fast-growing startup Dyme.
  3. Thirdly, with the technology element we focus on assessing the current technology of the startups for improvements in order to enable scaling and/or the implementation of new technical features.

After developing a sound growth plan, we will mobilize the right experts for these three elements and work hands-on in co-creation to realize the growth plan to improve the financial health of thousands of additional people across Europe. We made a selection of start-ups that perfectly match our 2021 scope: reduce unnecessary spending and/or create a short term saving habit.

We proudly present to you: Monyhub, Monkee, Pirkx, Dyme, MoneyCoach and Quinn! We will keep you updated on their progress throughout the year. Start here by reading the interview with Monkee.