42% of all EU households, approximately 215 million people, are not financially empowered and have difficulty to make ends meet.1 It is difficult for them to invest in their individual and family’s future, the Think Forward Initiative (TFI) aims to solve this.
The level of income is not the only reason why people might feel squeezed each month. Equally important are the small decisions that people make in their daily lives about how they spend their money. Although small, these decisions have a big impact on their financial well-being. This impact is even more significant when these decisions are not properly thought through and this can adversely affect a person’s financial well-being in the longer term.
1European Union Statistic on Income and Living Conditions (Eurostat, 2017)