The idea is to truly think forward - towards a horizon beyond tomorrow

What kind of mortgage is right for you? What are the potential pitfalls of a student loan? When should you start planning your pension?

Knowing what - and why - you choose

When it comes to financial decisions, it's important to know what we're choosing - and why. Because although we like to see ourselves as sensible and logical decision-makers, studies continue to show that our decisions are driven by many other (often subconscious) factors.

Is it too difficult to imagine and consider our future needs over our current needs? Does the abundance of choice help or hinder us? We’ve all been there.

That’s why we started the Think Forward Initiative (TFI), a multi-year movement bringing together experts representing governments, academics, consumers, and the financial and technology sectors.

We’re conducting research to find out how and why we make financial choices, and then applying these insights to develop actual tools that can help people. Our goal is a financially resilient society where people make conscious and informed choices about their money. With TFI, we aim to improve the lives of 100 million people.

To be most effective, TFI is set up with a research hub that will “discover” issues and an accelerator that will use innovation to “solve” them. The community is where TFI’s experts connect and collaborate, and how its progress and impact are communicated to the world.

OUR TEAM

When it comes to financial decisions, it's important to know what we're choosing - and why. Because although we like to see ourselves as sensible and logical decision-makers, studies continue to show that our decisions are driven by many other (often subconscious) factors.