The Trusted assistant that helps you make better financial decisions


Incentives aren't big enough to shift behaviors from spending to budgeting

Inspired by past research on financial capability behavior, we sought to find out what people thought about budgeting –

  • 90% feel frustrated upon breaking their savings commitment due to overspending on daily expenses
  • 5 in 10 have a mindset that focuses on current needs at the expense of providing for the future

Further fieldwork showed that existing budgeting tools were not personalised and mostly future oriented. ‘Online shopping’ trends are making expenses less transparent and more frequent. The growing emphasis on ‘living in the now’ and a diminishing focus on ‘preparing for the future’ will only make people more uncomfortable with their recurring spending.

To date, we have zeroed in on the issue of people being financially squeezed – and havefound this to be a prevalent problem in the UK.


Helping people gain a feeling of better control over their spending behaviour

The focus is now on 'life events'.

They are currently experimenting on features for a solution relating to a perfect nudge agent that is timely, personalised, connected to user data and helps users save money daily. Currently, they have zoomed in on 2 personas: expecting parents and people who are about to get married. Client onboarding is underway, and we are inviting users to partipate in our Beta tests.