Fince

Journey

Fince wants to help users stay financially healthy by making better purchasing decisions.

Springboarding from research insights on improving financial behaviour through social media analysis, Fince conducted further user research that revealed that people tend to spend on unnecessary things, which then prevents them from doing the meaningful things they value. Unnecessary spending leads to guilt-ridden debt and deeper financial and emotional problems. The debt cycle is something that is difficult to exit. What then? What do people need, in order to avoid this cycle and attain the lifestyle goals that they aspire to?


Experimentation

Helping users stay financially healthy by making better purchasing decisions.

Three unique concepts (focused on travel seekers) have been tested:

  • A virtual assistant providing tailored insights to prevent overspending.
  • A saving tool that encourages common (group) lifestyle goals, and motivates collaboration towards achieving said goals.
  • A virtual assistant that suggests ways to alter your current spending habits, in order to attain your favourite lifestyle.