Incubator Track

Exploring how research & innovation can be harnessed for impact

The TFI incubator turns concepts into potentially viable businesses by giving hands-on support. In this phase, entrepreneurial teams will focus on utilising the research insights brought forth by TFI and turning them into useful solutions in service of society’s financial empowerment. They will go through a special program consisting of useful workshops, mentor meetups, coaching sessions and relevant industry events, that will provide them with the tools they need to build solutions that will address the challenges society faces.

During the last TFI incubator three participating teams (GoTally, Jarvis and Fince) were challenged with transforming TFI's research insights on why and how people make financial decisions into tools or applications that would be fit-for-market and add to the overall purpose of the TFI.

Currently the next incubator track is being shaped and will be launched soon!

Financial Capability


Jarvis wants to help people gain a feeling of better control over their spending behaviour. Their focus is on ‘life events’. Incentives aren’t big enough to shift behaviours from spending to budgeting.

Financially capable behavior is not just a function of financial literacy – it is also honed by various personal characteristics and peer effects. Educating people on financial literacy alone isn’t enough to positively change behavior. Moving away from traditional methods of financial education, can we induce more receptive behavior utilising tips and tricks that are personally and situationally more relevant than the average abstracts?

Social Norms


GoTally wants te empower effective, worry-free spending, according to unique lifestyles / interests.

Social norms have a strong influence on us. Nudge theory can be used to describe situations where a nudge is used to improve the wellbeing of society. Can social nudges be utilised to help people make better financial decisions; specifically in areas of budgeting and spending?

Social Media Analysis


Fince wants to help users stay financially healthy by making better purchasing decisions.

Traditional approaches to helping people with managing their finances are often ineffective because decision-making is not only rational – it is also influenced by irrational factors like emotions and relationships. Can these factors than be understood and quantified by tapping into social media, whereby an analysis of such data can be used to trigger better financial behavior?