When it comes to financial decisions, it’s important to know what we’re choosing – and why. Because although we like to see ourselves as sensible and logical decision-makers, studies continue to show that our decisions are driven by many other (often subconscious) factors.
Is it too hard to imagine and consider our future needs over our current needs? Does the abundance of choice help us or hinder us? From small decisions on impulse purchases to potential life-changing decisions on mortgages and pensions, financial choices are rarely easy.