Research

Money attitudes of a new generation

An ING study conducted with Professor Noreena Hertz

Young people are rejecting the credit happy ways of their parents and embracing the austerity values of their grandparents.

The ING study, “Money Attitudes of a New Generation”, conducted with Professor Noreena Hertz of University College London, reveals a major generational shift in financial attitudes, as the children that lived through the financial crash of 2008 reach early adulthood.

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