Research

Bridging the Empowerment Divide

Values-based learnings from 13 countries in Europe and beyond

Growing inequality is one of the biggest social, economic and political challenges facing the modern world, a struggle between those who increasingly ‘have’ and those who increasingly ‘have-less’. And with the recent economic crisis threatening the survival of the welfare state around the globe, the shift to self-reliance means those without the tools to look after themselves are being left behind.

The level to which consumers are able to keep up with the complexities of modern life and try and ensure a better future is explored in ING’s joint-report with Motivaction: Bridging The Empowerment Divide, which reveals sharp divisions on personal goals and expectations of standard of living depending on people’s background, income, personal circumstances and where they live.

See the full story here or download the report by clicking the link: